Creating a website in APEX might be an easy tasks for an experienced developer, but what about making your website “Google-friendly”? Or any other “Search-engine-friendly”? By default, APEX applications have very little “out-of-the-box” features for Search Engine Optimization (SEO). The URL links look messy, you have no default description or keywords meta-tag. But all this can be fixed by following these simple rules. These rules were enforced on the old versio of www.apexninjas.com (built on APEX NinjaBlog Platform) and have proven to work (over 50% of our daily hits come from Google) and are basically simple SEO guidelines:
1. Make sure each of your site pages has a distinct name. Do not look at an APEX page (which is an application page) as a webpage. They might be same, but might also not.
2. Insert “description” and “keywords” meta tags in each of your pages’ HTML header
3. Create a sitemap and register it to Google Webmaster Tools application. Eliminate the session id from the URLs.
4. Follow basic SEO rules: content is king, use H1 and H2 tags for titles, use bold text for emphasis, add alt tags to your pictures and do not repeat or copy content from other web resources.